Privacy Policy

PRIVACY POLICY

Last Updated: June 2026

1. Information We Collect

When you visit or make a purchase from Pulse Ash — the trading brand of RIFT COLLECTIVE LLC ("we", "us", or "our") — we collect certain information about you, including:

Personal Information: Name, email address, shipping/billing address, phone number, and payment details you provide when making a purchase or creating an account.
Order Information: Products purchased, order date, transaction amounts, and order history.
Technical Information: IP address, browser type, device information, cookies, and browsing behavior on our site.
Communication Data: Messages you send to us via email, contact forms, or customer service.

2. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, including sending order confirmations and shipping notifications
Communicate with you about your orders, inquiries, or customer service requests
Improve and personalize your shopping experience
Send you marketing communications (only with your consent, which you can withdraw at any time)
Analyze site usage to improve our products and services
Detect and prevent fraud or unauthorized transactions
Comply with legal obligations

3. Sharing Your Information

We share your personal information only as necessary:

Service Providers: With third parties who help us operate our store — our payment processors, shipping and logistics carriers, email service providers, and analytics tools.
Legal Compliance: When required by law, court order, or to protect our rights.
Business Transfers: In connection with a merger, sale, or transfer of our business assets.

We never sell or rent your personal information to third parties for their marketing purposes.

4. Cookies and Tracking

We use cookies and similar tracking technologies to remember your preferences, understand site usage, and provide relevant advertisements. You can control cookies through your browser settings, though disabling certain cookies may affect your shopping experience.

We use the following types of cookies:

Essential Cookies: Required for the website to function (e.g., shopping cart, checkout).
Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
Marketing Cookies: Used to deliver relevant ads and track ad performance.

5. Data Retention

We retain your personal information as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When you place an order, we will retain your order information for our records unless and until you ask us to delete this information.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you.
Correction: Request that we correct inaccurate or incomplete information.
Deletion: Request that we delete your personal data (subject to legal requirements).
Portability: Request a copy of your data in a machine-readable format.
Opt-out: Unsubscribe from marketing communications at any time.

To exercise any of these rights, contact us at support@pulseash.com.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our store is hosted on Shopify, which provides industry-standard security, including SSL encryption and PCI-DSS compliance for payment processing.

8. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries outside of your country of residence. We ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on this page with a revised "Last Updated" date. Your continued use of our site after changes are posted constitutes acceptance of the updated policy.